Bizzingo, Inc. (BIZZ.OB) operates as a social media company that serves various businesses and content providers. It engages in social networking designed for business and commerce. Bizzingo is one of the first B2B social Networks in the market.  This trend is growing, and we think BIZZ will be properly positioned for growth when it starts to catch on.

The Bizzingo.com platform includes various information and functionalities, such as product descriptions, video introductions, picture and video library, posting walls, links to additional information, social network interaction, tools for marketing, and advertising. Essentially the business centers around exposure to products and services for other  businesses.  Think of it as an industry tradeshow 24-7. Again, this is a growing trend, but currently a failing model.

There is a risk in any B2B social networks at the moment because the market has not accepted the model yet.  The one thing that scares us the most about BIZZ is the fact that they do not allow the consumer to participate in the network.  This type of interaction is crucial to gain proper data for B2B interaction.  BIZZ must find a way to separate itself from the coming storm of social B2B platforms, and we think they will as they are first to the space.

All in, we think BIZZ is a good play for a small company.  At $0.13 they are a good risk for a small play.  Be prepared though, there business model is a year away from being accepted.

The company was formerly known as Phreadz, Inc. and changed its name to Bizzingo, Inc. in March 2011. Bizzingo, Inc. is based in Flemington, New Jersey.